"The Readers in the Text". If they're not there, you better start another draft.

The inclusion of the reader in any text is a pretty crucial component of good writing. Readers like to be interested in what they're reading, and whats more interesting than writer/reader interaction? It's like when you go to a magic show or Cirque du Soleil or anything of that sort, and the performers suddenly pull you up on stage and make you a part of their act. The interaction makes the experience much more memorable. In writing, interaction is performed with questions in the text and making a connection to the reader in some way. Ultimately, all your readers are also your critics; they're the ones assessing your whole style of writing. The reader definitely belongs in the text, and in order to appeal to the masses as a writer, you must know how to relate to the reader and show him/her that you know what you're talking about and you know how to make the reader realize his/her own experiences that coincide with the topic of the writer. The connection is key!